THE COMEBACK ISSUE

Beatriz Fama on presence, restraint, and the quiet force of knowing exactly who you are.

BEATRIZ FAMA

AURA MAGAZINE · NEW YORK

From her childhood in front of the camera to her return to fashion at 17, from the backstage of São Paulo Fashion Week to a skincare campaign in London that reignited her confidence, her journey has been shaped by pauses, rediscoveries, and reinvention.

How did your journey in the world of fashion and photography begin?

My professional career actually began very early. Between the ages of eight months and two years old, I worked as a model and appeared in campaigns for several brands. One of my proudest memories from that time was playing the daughter of Brazilian actress Ana Paula Arósio. At the age of two, being an impatient little baby, I had to step away from the sets and stopped working.

I returned to the industry at 17, when I joined a modeling agency and also began working in fashion production. Years later, I had the opportunity to work at and attend events such as São Paulo Fashion Week (SPFW). Fashion has always been a passion of mine.

What do you love most about being a model?

The versatility and the freedom to become many different versions of yourself in front of the camera. You can experiment with expressions and emotions without being afraid of other people’s judgment, because in that moment, you become art — and art is not meant to be explained, but felt. It is about allowing yourself to follow your instincts.

What has been the most memorable project or photo shoot of your career so far?

Every project I have worked on holds a special emotional value for me, but one in particular came at a time when I no longer had high expectations for my modeling career and my self-esteem was not at its best.

I spent several years away from modeling and everything related to fashion while life took me in other directions. Then, at the end of April 2026, I was given the opportunity to shoot for an established skincare brand in London.

What makes the story even more interesting is how it happened: through an incredible Brazilian hairstylist who works in the European fashion industry and whom, by coincidence, I met on a flight to London. Life has mysterious ways of bringing people together, and I am simply grateful.

How do you prepare physically and emotionally for a photo shoot or runway show?

It all depends on the concept of the campaign. If the project is focused on skincare or makeup, where the face is the main focus, I intensify my skincare routine in the weeks leading up to the shoot.

For beachwear campaigns or projects with a more streetwear or stylish aesthetic, I focus more on training and body definition.

At the end of the day, the secret is to be healthy, well hydrated, and at peace with yourself. You reflect what you are living internally. When you feel confident and beautiful, that energy transcends your appearance, and the people around you can feel it.

What are the biggest challenges you face in the profession?

Definitely the pressure to meet unattainable beauty standards. But I prefer to focus on being healthy and feeling good about myself. Everything else can be worked out through styling and production.

Is there a photographer, brand, or designer you dream of working with? Why?

I have a special admiration for brands such as Ralph Lauren, Burberry, and Dolce & Gabbana. It would be an incredible honor to star in a campaign for any of them because I deeply admire their aesthetics, identify with their style, and also wear their pieces in my personal life.

When it comes to photographers, I am deeply grateful to every professional I have had the opportunity to work with. They have all been incredible and have played an important role in my journey.

However, I would love the opportunity to work with names such as Annie Leibovitz, Nadine Ijewere, and Nadia Lee Cohen. Each of these women has made — and continues to make — a bold and unforgettable mark on the fashion world, and I would love the opportunity to become part of that story.

How do you deal with the pressure surrounding appearance and beauty standards?

For many years, I struggled with it and put a lot of pressure on myself. Today, however, I choose to see beauty even in what many people consider “flaws.”

Beauty is relative. Sometimes, a feature that may be considered unconventional by most people is exactly what makes a model memorable in the fashion industry.

I love authenticity — everything that escapes the ordinary and the predictable. And fashion, in many ways, is exactly about that.

Beyond your modeling career, what are your biggest dreams and personal projects?

In addition to fashion, I have a degree in Public Relations and a strong interest in developing new projects and brand strategies. My goal is to bring these two passions together.

I am still structuring my ideas and preparing to bring them to life, but I have very promising plans for the future.

What advice would you give to someone who wants to start a career in modeling?

Believe in yourself, know how to position yourself, be strategic, and always remain professional.

Build a strong portfolio, surround yourself with environments and people that can elevate your career, and work with dedication toward your goals. Those who are willing to work hard and fight for what they want can go very far.

How would you like to be remembered by the public and the fashion industry?

I would like to be remembered as someone with an unconventional mindset who thought outside the box — someone who was kind to everyone, funny, empathetic, and always brought positive energy to the set.

Success is a consequence of the work you do. When you consistently deliver your best and build a team that grows together with every project, it becomes difficult to be forgotten — or to ever deliver anything below your highest standard.